It has been said a couple of times in MBA circles, you cannot manage what you cannot measure. This saying applies no more succinctly than in digital marketing. For with Big Data that are properly read and interpreted, busy executives turn into effective decision-makers.
Your boss is surely going to love you for saving the day. You can’t blame him. Today’s discriminating markets have become ever more sophisticated as they gain access to myriad suggestions coming from mobile devices. They’re AlwaysON. Short of saying that they’re all over the place, today’s markets have just become ever more complicated.
Cut-throat competitions look to digital strategists for clearer definitions on relevant data – the kind that tell them better customer insights about their target market’s preferences that had led to actual purchases from every campaign that’s launched. Offline promotions working with online marketing will dictate today’s new marketing mix. That needs being repeated here: digital marketing is also not entirely online.
For Analytix Maven, effective business performance monitoring starts with a robust online presence. A mobile-responsive, SEO-ready website properly crafted for greater audience UI/UX gets your business on first gear.
We make sure that the largest search engine in the world will be able to read all the pages of your website and track where your visitors lingered to know more about your brand and your products. Although these configurations and online company performance analysis are no rocket science, they do require expertise that’s borne of years of experience and familiarity with Google Analytics and webmaster tools. With Analytix Maven, you are definitely in good company. We know our stuff.
We conduct website and analytics audit, set goals, fix issues, slice and dice data, and point you in the right direction. We find the biggest conversion opportunities for your site through smarter optimization and testing. Our business performance management solution gives you reports that tell you what we found and how that impacts on your overall marketing strategy.
And like any good global team player, we work with the various units and departments of your company to ensure a dynamic business development management that measures and benchmarks success.